signature theatre
Dedicated to celebrating playwrights and giving theatre enthusiasts a place to call home, Signature Theatre needed to reimagine their presence for a post-pandemic world. Inspired by the individuality and artistry of playwrights, we developed a distinctive brand identity that embodies their commitment to artistic excellence and inclusive community. Since reopening, the refreshed identity has deepened connections with their core audience while positioning Signature Theatre for scalable growth across diverse audiences.
agency
Ready Set Rocket
Role
Art Direction, Visual Design, Design Lead
team
Amanda Ford, Erin Mayoyo, Lindsey Rosenthal, Kevin Schenk, Danielle Steck, Kitty Tsang, Michelle Unger
accolades
CSS Design Awards, Special Kudos (Agency; Community)
Brand identity, UI/UX, Design systems, web & Product design, Print Design, Editorial Design
visit
selected work by siena tan
thank you kindly
©2025